Firefly, the home of the blockbuster sci-fi series Firefly, has slashed the prices of its car rental properties in New York City, including the luxury rental apartment buildings it leases from the city.
The savings are due to an increase in car rental prices across the board across the city, which has become increasingly expensive due to rising fuel prices, as well as a decline in rental rates, the company said in a blog post.
The company says that the new rates will also go into effect from November 11, 2019.
The post was updated on November 17, 2019 to reflect the announcement.
The discount comes as many car rental companies have announced that they are seeing an increase on demand.
The biggest car rental company in the US is Airbnb, which announced in September that it is seeing a 10 percent increase in daily rentals in the first half of 2018, after an increase of about 7 percent the year before.
According to The Washington Post, the number of people who have signed up for a car rental through Airbnb has increased by 50 percent since 2015.
The online marketplace also saw a 2 percent increase last year, with a similar rise expected for the year ahead.